Submitted by Double Negative on June 2, 2014 - 10:57am
Leica Camera AG has announced the issuance of commemorative accessories for the Leica M system cameras: the soft shutter button and memory card of 32GB. The boutiques and shops of Leica worldwide received 1000 of these items. A nice detail of the soft shutter button is that it can also be used as an icon on clothes. The company also announced that the Leica C-SNAP cases for Leica C cameras will not be shipped due to manufacturing defects. Customers are urged to please cancel their orders - they apologize for the inconvenience. Read more below for additional images!
Submitted by Double Negative on May 29, 2014 - 4:10pm
A La Vida Leica exclusive (which Leica Rumors copied and reposted without credit). You may have heard of Camera West (they're one of our sponsors). They currently run two rather successful Leica boutiques, located in Rancho Mirage and Walnut Creek, CA. Turns out, they're working with Leica Camera to open a full-on Leica Store in San Francisco. We don't know the exact location yet, but we do know it's in a prime area and the space is gorgeous. Depending on construction, the opening is tentatively set for late June or early July. We reached out to Camera West, who had no comment. Read more below for updates!
Another area of innovation which the company thinks about is the photos themselves, i.e. the files. "I’m sure you all here have memory cards, hard drives, online backups Dropbox type, and more. But for now it seems to us that all these services are not adapted to the very specific needs of photographers." To say that Leica will launch cloud services, there is a step that Mr. Kaufmann does not cross : "One thing is for sure, we will not enter this field without a partner. We are a small business and this is not our core business. But we think about it and we'll tell you more at Photokina."
"[The Leica] communicates so quickly and immediately that it is a camera. It's almost like a camera, distilled," Ive said, clarifying that he got rid of any design element that he didn't want to be there, because they were a distraction. "Now that alone doesn't mean it will be simple. But it's part of the process to be left alone with something that's so camera-y."