Content of an article nature, typically here at La Vida Leica.

Why Leica Cameras Will Never Go Out of Style

Leica Camera chairman Andreas Kaufmann reveals his strategy for keeping the iconic German camera brand relevant in the "Why Leica Cameras Will Never Go Out Of Style" over on the Singapore Tatler. He tells us that tradition still counts for something, and Leica is one of the very few remaining producers of film cameras but notes that “we are not a museum and we are not state-funded. If customers don’t want these cameras anymore, we will stop producing them.” We have a related article on "Why Buy a Leica?"

Buying a Leica M8 in 2016

We've had an article on the site for a while now, called "Is the M8 Still a Good Choice?" that looks at the Leica M8 in the critical light of today's standards. Below is a new video by Mattias Burling that also takes a look at this venerable camera. In both cases, the conclusion was that the M8 is still a digital Leica and still takes the same great photos it always did. Check 'em out and read more below for the video!

"Leica SL: A Camera In Search of a Market" Article

Added today is the Leica SL: A Camera In Search of a Market article.

Now that the initial rush of the announcement is over... We take a critical look at how this camera is positioning itself in the market.

Leica Q and the "Delight Factor"

Over on What Digital Camera is a story talking about "The delight factor of cameras" and interestingly enough, features the Leica Q. It's an intangible, hard to quantify feeling but as Leica shooters, we all know it. As they put it, "the delight factor may be an emotional response to a camera, but it’s as important as any physical feature." We'd have to agree. What about you?

Why We Love These Relics

Some buy Leica cameras for their build and quality... Others, for their history. Such is the case in this BBC story, called "Why we love these relics." Naturally, the ultra rare Leica Luxus II from 1932 that recently sold for $1.6M USD at auction was mentioned. Also mentioned (and pictured above) is the 1937 Leica III that captured the iconic "Raising a flag over the Reichstag" photograph in 1945. Lovely cameras and their history; well worth a read.

Leica In Top Ten German Luxury Brands

We've reported on Leica being among Germany's top luxury brands before - once in 2015 and before that in 2013 - both by Handelsblatt which is a German business news site. This time, we have a list compiled by German magazine Bunte in an article called "This is the Top Ten of Germany Luxury Brands" (in German). Read more below for details, translation and complete list!