Why Leica Cameras Will Never Go Out of Style

Leica Camera chairman Andreas Kaufmann reveals his strategy for keeping the iconic German camera brand relevant in the "Why Leica Cameras Will Never Go Out Of Style" over on the Singapore Tatler. He tells us that tradition still counts for something, and Leica is one of the very few remaining producers of film cameras but notes that “we are not a museum and we are not state-funded. If customers don’t want these cameras anymore, we will stop producing them.” We have a related article on "Why Buy a Leica?"

Andreas Kaufmann has a genial warmth that one does not always expect from corporate leaders. Perhaps that’s because he led a very different life before becoming chairman of the supervisory board of Leica Camera.