Leica Survives the Digital Shift

The Wall Street Journal has a piece called "Leica Survives the Digital Shift" which rehashes a bit of recent Leica history that we're all aware of; the struggle during the latter film years to the new-found niche in digital. Sprinkled with the names of a few famous Leica photographers, mention of a couple of outlandish special editions for shock value and there you have it. Still, an interesting read - and oddly timed, considering The End is Nigh: Leica Edition.

Update (03/18/15):

Since this "article" came out, it's been interesting - and fun - to watch who's sharing it, like on say, Twitter. More often than not, they're not people at all in the Leicasphere (or even photography) but rather marketing and PR people! Do all these people suddenly have an interest in the goings-on of a foreign company in a niche market?

If we didn't know any better, we'd say this was a commissioned media blitz piece to put "Leica" back on people's tongues, and in a good light... Considering all the events of the past year or so. It's also a bit interesting that the Wall Street Journal was chosen over say, any photography-related media and of course the general tone of the article being about the business side of things. The same sort of tactic is used when a celebrity or politician (for example) does something silly, stupid or criminal - and wants to redeem themselves in the public's mind with positive press. This is known as "wagging the dog" or even "astroturfing."

Find that hard to believe? Then consider the actual content of this puffy piece of "journalism." It's old news. It's banal. Leica was in trouble back in 2004. They got into digital in 2006. It's now 2015. C'mon.

Another part we take exception to... "The death of film" in the tagline. Really? Ask most photographers today about that notion. This video clears up a few things: