Why Leica Is Opening So Many Stores

Submitted by Double Negative on June 21, 2012 - 8:56am
The Why Leica Is Opening So Many Stores article in Businessweek provides further insight into why Leica Shuns Online in Favor of Physical Stores (an article we posted just a few days ago). Interesting time for specialty "boutique" stores - especially camera makers in light of competition from smartphones and other P&S cameras, a market which is essentially saturated by big box stores such as Best Buy. Looking to copy the success of high-end clothing and Apple Stores perhaps?
Tags: 
Leica
Store

John Mayer Picks Up a Leica

Submitted by Double Negative on June 20, 2012 - 9:27am

Pop and blues singer and songwriter John Mayer has recently joined the Leica film ranks with a lovely M4 and Summicron 50mm f/2 combo. Welcome aboard, John! Of course, he's no stranger to Leica and has been shooting for a number of years, including an M8.

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Gear
Celebrity

What is a "Good" Lens?

Submitted by Double Negative on June 19, 2012 - 10:07am

Just posted today, the What is a "Good" Lens? article!

Does newer, more expensive necessarily mean better? What makes a "good" lens mechnically and optically? More of an intro piece than advanced discussion.

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Site
Article
Lens

Leica Shuns Online in Favor of Physical Stores

Submitted by Double Negative on June 15, 2012 - 5:54pm

In the article "Leica Shuns Online in Favor of Physical Stores over on PSFK, the author mentions the start of the Leica Stores in the U.S. Perhaps most of us already knew about the new Washington D.C. store, or even the new ones in New York and Miami due to open by the end of the summer. What's revealing is that Leica Camera AG hopes to grow the number of outposts from 37 to 200 worldwide by 2016.

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Leica
Store

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