The relatively new blog Gadabouting, that "shares the best of luxury from the worlds of fashion, technology, food, culture and our favourite, travel" - has an interesting interview in "Gadabouting Takes A Seat With Jason Heward, Leica Camera UK’s Commercial Director."

The change is more of a shift from customer to owner. Our owners are seeking a relationship with the Brand, not just a product. This is why we focus on the conversation. We are fortunate to have passionate and dedicated people working at Leica, many of whom are photographic professionals in their own right. Our owners are less interested in long conversations about the technical information, and are more interested in how they can reveal the photographer within – from the photographer using a compact Leica C, to our iconic Leica M-System and our professional digital medium format S-System.