Content that is primarily video - see also MVideo.

New Leica "100" Video/Advertisement

This new video which Adweek Magazine posted about (second after and just before us) is a new Leica "100" advertisement video, relating to the Leica 100 year centennial and opening of the Leica Gallery in São Paulo, Brazil. It recreates 35 historic Leica photos and it's extremely well done - a must-see at any rate! Read more below for full details on this piece!


Joel Meyerowitz - Taking My Time

Taking My Time photographer Joel Meyerowitz describes how he searches for ephemeral connections between things around him - then puts them in the frame.

Joel Meyerowitz - 'What you put in the frame determines the photograph'

Leica and NatGeo Present Adventure Germany

Leica Camera and National Geographic present Adventure Germany that features outdoor photographer Florian Wagner crossing Germany on horseback and flying back via helicopter.

Adventure Germany with Florian Wagner

Best First Prime Lens - 35mm or 50mm?

The guys over at DigitalRev TV try to answer the age old question, "what's the best first prime lens?" For Leica shooters perhaps especially, this is a critical question. Should you choose a 35mm? Or a 50mm? Although the lenses shown are Canon EF, the logic applies just the same. Though it will depend on if you're shooting a crop sensor (APS-C) camera or full frame. Keep that in mind.

Choosing your first prime lens is like choosing your first love, we all know how that feels when you make the wrong choice. So which lens should you buy?

35mm vs 50mm - Best First Prime Lens?

Leica M "Edition 100" Set Unboxed

Camera West gives us this video of a Leica M "Edition 100" set unboxing...

Leica 100 Year M Set Unboxing


Leica Store Kyoto Comes to Life

Watch the Leica Store Kyoto come to life and the discover the concept behind its design - a flagship store located on Hanamikoji Street in the Gion district, which represents the rich history and culture of this ancient city. This is where Japan’s traditional beauty and elegance are on full display. The store is in a beautifully renovated 100 year-old, two-story townhouse (Machi-ya). The original structure, as well as many of its wooden beams and pillars, is still in its original state. Even so, the store clearly shows the image of Leica’s corporate identity. The result is a unique Leica store that does not exist anywhere else. Leica, which has 160-year history and craftsmanship, believes that the company will be able to further contribute to the photographic culture by operating in Kyoto, which has more than 1,200 years of history and culture. Leica expects a new creative force to emerge.

Leica Store Kyoto