Content (such as news) typically sourced from, by or about Leica Camera AG.

Leica Releases Firmware v1.196 for M9/M9-P

Today Leica has released the latest firmware for the M9 and M9-P, v1.196. You can download it here, along with the instructions and a list of the improvements. There's actually a little something for everyone in this release and recommended. Read more below for the overview:

Meister Camera M9-P Limited Edition

The Meister Camera stores in Germany ("Master" in English, and located in Munich, Berlin and Hamburg) will soon offer a limited edition M9-P of which there are only 50, called the "M9-P Meisterstück." Notice the grey rather than white paint on the engravings, the Leica logo itself, the leatherette and finally, the tricked out Summicron-M 28mm f/2 ASPH lens. It features new engravings on the vanity ring and custom hood. Read more below for additional images and information...


Roland Wolff Promoted to VP Marketing and Retail

Leica Camera Inc. has issued a press release over the promotion of Roland Wolff to Vice President of Marketing and Corporate Retail. Read more below for the full press release. Congratulations, Roland!


Why Leica Is Opening So Many Stores

The Why Leica Is Opening So Many Stores article in Businessweek provides further insight into why Leica Shuns Online in Favor of Physical Stores (an article we posted just a few days ago). Interesting time for specialty "boutique" stores - especially camera makers in light of competition from smartphones and other P&S cameras, a market which is essentially saturated by big box stores such as Best Buy. Looking to copy the success of high-end clothing and Apple Stores perhaps?

Leica Shuns Online in Favor of Physical Stores

In the article "Leica Shuns Online in Favor of Physical Stores over on PSFK, the author mentions the start of the Leica Stores in the U.S. Perhaps most of us already knew about the new Washington D.C. store, or even the new ones in New York and Miami due to open by the end of the summer. What's revealing is that Leica Camera AG hopes to grow the number of outposts from 37 to 200 worldwide by 2016.


Stefan Daniel Interview Offers Clues

In a new THEME interview with Stefan Daniel - he offers some tantalizing clues on the future direction of Leica, the "M10" and more. Read more below for the highlights of the interview.