Centennial

Celebrating 100 Years of Leica Photography

Here's a pair of cool videos, celebrating 100 years of Leica photography from 1914-2014. Read more below for the second - and more info.

100 Years of Leica Photography: Pictures for Eternity


Special on M-E and Summarit-M 50mm f/2.5 Kits

To celebrate 100 years of Leica photography, Leica Italy is offering a tremendous opportunity to enter the world of Leica rangefinder photography. You can buy a Leica M-E complete with a Summarit-M 50mm f/2.5 lens at the special price of €4.995,- ($6,900 USD instead of the regular price of €6.330,- or $7,200 USD). The offer is limited to 100 kits, and subject to availability. You can reserve your kit today at the Leica Stores, Boutiques, and official Leica dealers within Italy. Read more below for details.

Valbray to Introduce Leica Timepiece

Watchtik.com reports that for the 100 year anniversary of Leica Camera, the Swiss manufacturer Valbray will unveil a new limited edition chronograph watch. The official announcement will be at Baselworld next week. The watch will start shipping in May during the opening of the new Leica headquarters (Leitz Park) in Wetzlar, Germany. Some of their models show what may be in store for us! The new watch will be available for sale in Leica stores worldwide. Read more below for details and images!

ONA to Announce The Berlin - Reviewed

A La Vida Leica exclusive! Today ONA is announcing their newest bag... Designed in collaboration with - and celebrating 100 years of Leica photography, "The Berlin!" This limited edition bag was designed specifically for the M-System and the Leica-inspired design cues are subtle, but clear when you notice them. This is a beautiful, upscale bag that compromises nothing in form or function.

We were given access to a bag from the first batch and pleased to present our review of ONA's "The Berlin" bag to coincide with the announcement!

Leica S Trade-up Program

As part of its "100 Years of Photography" celebration, Leica has announced an S-System trade-up program. Receive up to $5,000 USD instant credit towards a new Leica S (Type 006) Camera (regular cost $21,950 USD) via trade of your (film or digital) SLR or medium format camera. The offer is limited to one instant credit and only applies towards the purchase of a brand new camera from an authorized Leica USA dealer, store, or boutique. Effective April 1, 2014 through June 30, 2014.

In Focus: Camera That Cliqued

Times Live in South Africa is running a piece on Leica called "In Focus: Camera That Cliqued" which is another one of those (brief) centennial pieces on the history of Leica and the cameras. The interesting bit is at the end... Read more below.

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