Leica Seeking Out Younger Customers

Submitted by Double Negative on September 23, 2013 - 9:11am

China News/ECN is reporting that "Leica Seeks Out Younger Customers" - you may recall that Leica just opened its fifth Chinese store in Beijing on September 9th, unveiling its new compact digital camera Leica C Type 112 with built-in WiFi, and even a new app for iOS/Android called Image Shuttle. It is suggested that this camera is the new gateway to Leica - "We want to attract young people to use Leica by launching the economic Leica C. After they use it, they will go to other Leica products," said Sunil Kaul (Managing Director of Leica Camera Asia Pacific).

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Leica
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Panasonic

Leica C Image Shuttle App for iOS/Android

Submitted by Double Negative on September 23, 2013 - 9:00am

Leica has just introduced the new C Image Shuttle app for the iOS and Android platforms. The application allows remote control of Leica digital cameras equipped with WiFi (like the Leica C Type 112) using a smartphone or tablet. The following functions are available: remote control including a Live View picture of the camera on your smartphone or tablet, browse and display images saved to your card, control shooting and image settings, up/download images between your camera and your control device. Right now it only supports the Leica C (Type 112) but we expect to see more supported in the future. Read more below for screenshots!

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Compact
Software

Picture Perfect: Leica

Submitted by Double Negative on September 23, 2013 - 6:22am

While not a recent article (it's about a year old), an interesting one nevertheless... A passion for photography and an appetite for risk inspired Andreas Kaufmann to invest in Leica Camera AG eight years ago. Today, as Chairman of its supervisory board, he has helped to cement the company’s reputation as one of the most exclusive camera brands in the world.

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Leica

Leica Camera Entrepreneur of the Year 2013

Submitted by Double Negative on September 20, 2013 - 8:45am

Manager Magazin Online reports on the winners of Entrepreneurs of the Year 2013 (in German) which is essentially a list of six categories and judged by Ernst & Young of outstanding medium-sized companies that impressed by sustainable growth, innovation and community involvement. Leica Camera AG was one of those six, taking the "Consumer Goods Industry" category. Read more below for details and translation...

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Leica

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