Leica Promotes You and Leica M Test Drive

Today an invite went out to select Leica fans, friends and owners on Leica's mailing list - inviting them to the "You and Leica M" promotion. You can download a PDF with your personal invitation to a Leica M test drive - print out a copy and show it the next time you visit one of the selected dealers taking part in this promotion and enjoy your exclusive Leica M experience. It runs until October 31, 2014.

It seems that this promotion is falling a bit flat in the Netherlands; the closest participating dealers being offered are Lille or Aachen. A bit sad, as there are several dealers in the Netherlands and of course the recently-defunct pop-up store in Amsterdam.

Dear Friend of Leica,

We know you are passionate about photography and it is a passion we at Leica have shared for 100 years. And that's why we would like to invite you to take part in the exclusive Leica M test drive, YOU AND LEICA M.

This represents a particularly special kind of product experience - not merely with words alone, but by giving you the opportunity to discover and feel the excitement and fascination of taking your own pictures – a true Leica M experience. Before it, you will receive an expert introduction to the system and then you will be able to capture your first images with the latest Leica M (Type 240). Because nothing can compare to photography with the latest Leica M, other than experiencing it for the very first time. Then share your pictures with photo-enthusiasts around the world with the hashtag #YouandLeicaM on Twitter and Instagram.

YOU AND LEICA M. The Leica M test drive. Until 31.10.2014 at selected Leica dealers.

We look forward to introducing you to the latest Leica M.
The Leica team

Update (01/08/15):

Leica is once again offering the YOU AND LEICA M test drive promotion!

It will run until March 31, 2015.