Leica "Das Wesentliche" Event on October 20, 2015

Leica will be holding a "Das Wesentliche" event on October 20, 2015. This is when they'll typically announce one of more new products - as they have in the past. This event is not open to the public; it's invite only. We expect to see a new Leica X-U (Type 113) or M-like camera to be announced. There's also talk of a Leica Q (Type 116) camera with interchangeable lenses. Though we're not betting on that. Leica has already stated that if the Leica Q proves popular (which admittedly, it has) then they will consider releasing it in other focal lengths. There's been no talk of an interchangeable lens version that we're aware of.

For more than 100 years, our thoughts and actions, and our passion, have been dedicated to only one thing - creating the perfect picture. With products that are always focused on "Das Wesentliche", the essentials, we provide photographers around the world with the ideal tools for capturing the decisive moment and for bringing their own vision to life. This tradition is what drives us to achieve and gives us the power to reinvent ourselves time and again. The outcome is a portfolio of cameras and lenses that redefine the status quo as we know it and have one thing in common, despite a century of progress: a focus on “Das Wesentliche” - in other words, the picture.

We cordially invite you to a celebration of photography in the the spirit of "Das Wesentliche". From October 20, 6:30 p.m. on until October 21, approximately 1:00 p.m, everything in the Leitz Park in Wetzlar will revolve around the fascinating nature of pictures and the exclusive presentation of a new milestone in the Leica Camera product range. Be one of the first to experience the next chapter in the history of professional photography, a historic moment that begins right here and now and will shape the future. Enjoy a delightful atmosphere and a special photographic program with friends of Leica, photographers, artists, media, and prominent and international guests - in other words, with all those who, just like you, breathe life into the fascination that is Leica.

Live Coverage

12:10pm EST:Das Wesentliche event is about to start! There are some 800 international guests in attendance, along with Dr. Andreas Kaufmann and Oliver Kaltner...

12:57pm EST: The music is playing... "I Heard It Through the Grapevine"

1:02pm EST: Dr. Andreas Kaufmann is on stage. "Welcome Leica friends... Welcome Leica Family." "This is not about a product launch - but we may show you something later." Explaining "Das Wesentliche" (the essentials).

1:09pm EST: "We want to welcome another member of the family - a true Leica..." "The next chapter in the history of professional photography."

1:11pm EST: Craig Semetko is introducing CEO Oliver Kaltner - who will introduce "something digital.“

1:12pm EST: Oliver Kaltner on stage. "Here is the new Leica SL system.“ "4.4MP EVF, fastest AF ever, 2GB buffer, Maestro II processor (same as Q and S)."

1:17pm EST: "24MP CMOS full-frame sensor allowing for 11fps stills, professional 4K video up to 30fps and HD video up to 120fps. Will work with most Leica lenses ever built (with adapters)."

1:19pm EST: "Vario-Elmarit-SL 24-90mm f/2.8-4 ​​ASPH, APO-Vario-Elmarit-SL 90-280mm f/2.8-4 and Summilux-SL 50mm f/1.4 ASPH."

1:21pm EST: "Closing the gap between the Leica S - and the Leica M, which is the cornerstone of our brand."

1:25pm EST: That's it on the Leica SL - for now. The embargo ends at 7:30pm CET, so expect a ton of stuff any time now!

1:27pm EST:Craig Semetko introduces Karin Rehn-Kaufmann, who is responsible for the network of Leica galleries...

We're going to drop off here - as we have much to update!