2014 German Camera Industry Sales Mixed

An interesting article, "German photo industry needs sales models with a future" (in German) on verbaende.com sheds some interesting light on the state of the industry over the last year. In 2014, the negative trend in the sales of the German photographic equipment industry could not be completely stopped. The negative downward trend of the previous year (-6.3%) was slowed down however, with a loss of 0.04 percent for the period of January to November 2014, at least in exports. There were significant losses in European business visible (-2.3 percent in the EU; -11.4 percent in the rest of Europe). Whereas the business with Asia and North America went up again, it seems (+2.9 percent Asia, +3.0 percent North America). Particularly significant was the growth of German exports to the countries of South Africa (+65%), United Arab Emirates (+73%), Brazil (+125%) and Qatar (+194%). Despite the strong growth, they still have a very small share of the overall market.

German photo industry needs sales models with future / Slight improvement of the situation in the export business / negative trend of the previous year slowed

(Berlin) - Also in 2014 could not be completely stopped the negative trend in the sales of the German photographic equipment industry. The negative downward trend of the previous year (-6.3%) was slowed down with a loss of 0.04 percent for the period January to November 2014, at least in exports. Here are significant losses in European business visible (-2.3 percent EU; -11.4 percent Rest of Europe). Whereas the business with North America and Asia to go up again seems (+2.9 percent Asian, 3.0 percent of North America). Particularly significant was the growth of German exports to the countries of South Africa (+ 65%), United Arab Emirates (+ 73%), Brazil (+ 125%) and Qatar (+ 194%). Despite strong growth but they still have a very small share of the overall market.

Reason enough for SPECTARIS to devote himself together with its member companies, sustainable approaches to improve profits. As part of the conference of the group photo technique, which took place at the company Leica Camera in Wetzlar, so not only the foreign market Turkey "multi-channel distribution" was examined in detail, but also the optimization of the discussion.

The establishment of different procurement channels is essential for a company, which is partly due to the changing purchasing and consumption habits of consumers. Convenience and availability of the products have long been the main criteria for purchase. In particular, the combination of online and offline channels is therefore for companies in the photo technology industry is a necessity.

"The use of different channels essentially allows an increased market coverage, allowing us to separate and to appeal to new audiences," said Thorsten Meier Korte, Managing Director and Chairman of the Minox SPECTARIS Section photography. "It is important that we improve our business in the reaction, that is, that we as a company have a clear communication strategy and a good customer relationship management system," said Korte Meier on.

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