Leica

Content (such as news) typically sourced from, by or about Leica Camera AG.

New Product Directions for Leica

As we've written about earlier, Oliver Kaltner takes over as CEO of Leica Camera AG, effective today, April 1, 2015. Apparently his extensive background in marketing will have an impact on the future of Leica as well. Some well-placed sources have shared with us a few startling new product directions that will soon take effect, in an effort to boost flagging sales of late. Read more below for the revelations!

The Haight: Love, Rock, and Revolution

Jim Marshall, as many of you may know - was a successful (Leica) photographer that captured incredible images in and around Haight-Ashbury (San Francisco) and the wider music scene from 1965 to 1968. As we reported about a year ago, he was awarded a Grammy posthumously after passing away on March 26, 2010. HuffPo has a story running called "The Haight: Love, Rock, and Revolution" which talks about the book of the same name which features more than 300 color and black-and-white photographs that he shot during this time. Definitely worth checking out.

New Leica M Monochrom Release Soon

Another La Vida Leica exclusive! The Leica M Monochrom, introduced in May of 2012, was a gamble on Leica's part that proved to be more successful than anticipated. A camera that its owners truly enjoy, from yours truly to Zack Snyder and Lenny Kravitz. The next iteration has been rumored for quite some time, to be based on the current Leica M (Type 240). Read more below!

Aerial View of Leitz Park

Get an aerial view of Leitz Park, Leica Camera's headquarters, and discover where the heart of Leica photography beats.


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Sandra Sczesny New Head of Marketing

As you know, Oliver Kaltner, who was hired as head of marketing last August and most recently replaced Alfred Schopf as CEO has left his previous position vacant. Sandra Sczesny, who's been with the company since 2010 as Director of Communications, will take on the "new" role as Global Director of Marketing and Communications on April 1, 2015 - the same day Kaltner is to officially take the reigns as CEO. Read more below.

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Leica T Firmware Update v1.310

Leica today has released firmware v1.310 for the Leica T which contains some minor bugfixes. You can download the firmware and instructions from Leica. Read more below for the complete list.

Leica Announces New 35/50mm Black Chrome Lenses

Last week we were the first to tell you about a new Summilux-M 50mm f/1.4 ASPH version (#11688) coming. Today Leica has released this lens - and upped the ante to include a new Summicron-M 35mm f/2 ASPH version (#11689) with the same black chrome finish. Don't get too excited though - only 500 of each will be produced at a cost of 3,950€/$ and 3,150€/$, respectively. Also remember that optically, they're the same as existing versions. Look for them at the end of April 2015. Read more below for details!

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