Content typically sourced from, by or about Leica Camera AG.

Leica - Lifestyle Brand and Fashionista?

As the fall fashion season ramps up, for the third time now - Leica was referenced by an online fashion magazine and a fourth time, mentioned in the context of fashion. Photographers are shooting footwear with thelr Leicas via BallerStatus, a San Francisco satellite of Racked reports on the new Leica Store San Francisco, Harper's BAZAAR talks about Lenny Kravitz and his Monochrom and now - The Nation writes of Leica as a lifestyle brand. In the very last sentence is an interesting snippet... Read more below!

Major Leica S Camera Firmware Announced

Today, Leica has announced the most extensive firmware update since the release of the S-System, promising numerous tweaks and improving the performance of the camera and all Leica S lenses considerably. It includes an all-new autofocus algorithm that improves AF performance, providing significantly faster focusing and enabling greater precision. The update also includes all S lenses with an optimized AF motor control (including the new Summicron-S 100mm f/2 ASPH also announced today). Added to this is improved object tracking with prediction in Continuous AF mode (Predictive AF). The GPS accuracy is also optimized. The S (Type 006) will get v2.4.0.0 and the S2/S2-P gets v1.4.0.0). Read more below for full details!

Leica Adds T-Strap Lug Kit Accessory

One of the things we bemoaned in our recent Hands-on Review of the Leica T (Type 701), as others have as well - was the fact that the Leica Carrying Strap was your only option with the T. You were severely limited to a choice of essentially ONE strap, albeit in four color options - and at a cost of $79 USD. It would appear that Leica has listened - and now carries the Leica T-Strap Lug Kit for $48 USD! It's made by Match Technical, maker of fine soft releases and Thumbs-up (which we reviewed). An expensive accessory just to use a third-party strap... But it's better than nothing! Read more below for sources and additional photos!

Leica M (Type 240) Price Increase

Hot on the heels of lens price increases in June, Leica Camera has announced that effective September 1, 2014 there will be a price increase on the Leica M (Typ 240) camera in both black and silver chrome. Currently, both cameras are priced at $6,950 USD. Starting September 1, 2014 both will be priced at $7,250 USD - a $300 price increase! To purchase a Leica M (Typ 240) at the current price of $6,950 USD, your order must be placed before September 1, 2014. The new Leica M-P camera just announced, in contrast - costs $7,950 USD.


Leica Announces the New Leica M-P

We bring you this breaking news - in an update to the standard Leica M (Type 240), Leica is announcing ahead of Photokina 2014 - the new Leica M-P model! New features include an extended two gigabytes of buffer memory, which is twice as large compared to the Leica M, a sapphire LCD cover (in place of the M's Gorilla Glass) and the return of the frame preview lever! It also features the classic, traditional "Leica" script on the top plate and lacks the red Leica roundel in the front. It will be available in black and silver models which you can pre-order now for $7,950 USD! But if you want a regular M, better hurry - the price is going up $300! See what else might be coming at Photokina! Read more below for details and photos!

Leica UK Announces M Exchange Program

Leica UK is recognizing the 60th anniversary of the Leica M system (a milestone we've been talking about for a while, which seems to have gotten lost in all the centennial celebrations) by offering current Leica M* owners to exchange their camera (for credit) towards the latest M (Type 240). Read more below for details!