Content typically sourced from, by or about Leica Camera AG.

Leica and Panasonic Extend Partnership

Today Leica has announced that they've agreed to extend and deepen their strategic and technological partnership with Panasonic. The agreement includes the extension of the license agreement to use the Leica trademarks on Panasonic products and sell digital compact cameras with Leica lenses. The length of this extension is five years, from October 2014 to September 2019. What this basically means is that the two companies will be able in the future to develop more high-quality digital cameras. Read more below for details!

La Vida Leica Leads Photokina 2014 Coverage!

There's no doubt about it - this year's Leica Camera AG event at the Photokina 2014 show in Cologne, Germany was their biggest, by far. Releasing no less than eight cameras, eight lenses, a huge assortment of accessories, the Fotopark cloud service and a whole bunch of firmware updates. Even Zeiss and Voigtländer joined the party! La Vida Leica was proud to be the first website in the world with such complete coverage of all of these wonderful products. We'd like to thank our sources that helped make our predictions essentially 100% correct leading up to the big day! A lot of people didn't believe us... At first! We wish Leica Camera AG much success with their fantastic new products! Please enjoy the easy-to-browse product matrix at the top of our homepage to catch up on all the news. Read more below!

Leica Announces Tripod & Video Heads

Today at Photokina 2014, Leica introduced several new "wildlife and nature observation" accessories - namely the Leica Tripod C-170 and Video Heads VH1 and VH2. The tripod is lightweight and composed of magnesium and carbon. The Video Head VH1 is the smaller of the two and is particularly light; intended mainly for a spotting scope or binoculars. The heavier duty VH2 model is geared more for digiscoping and photography with larger lenses. Read more below for details!

Leica Announces Several System Case Options

Leica today at Photokina 2014 has announced numerous new system cases (bags) from three different manufacturers. They include Artisan & Artist, Aneas of France and Schedoni of Italy. Read more below for details!

Leica Announces Leica S-E Type 006)

While not so much a "new" camera, Leica today at Photokina 2014 has announced a refresh and renaming of the current Leica S (Type 006) camera, now called the Leica S-E (Type 006). It offers an ideal entry-level model for Leica S medium-format system. The camera provides practically all technical advantages of the Leica S (Type 006) and presents an attractive alternative within the Leica S-System. The new colour scheme, with a top deck in anthracite grey paint and a silver anodised shutter speed dial, adds even more to its attraction. Read more below for details!

Leica Announces Fotopark Cloud Service

As we told you about Fotopark earlier, today at Photokina 2014 - Leica has announced a comprehensive digital service concept for the storage, processing and management of pictures – Leica Fotopark. With this concept, the manufacturer of premium cameras, lenses and sport optics products from Wetzlar is expanding its existing business model with an online platform that sets the focus in the digitally connected world on what is truly essential – the picture – and bridges the divide between hardware and software. Read more below for details!