Content (such as news) typically sourced from, by or about Leica Camera AG.

Leica Still Among Germany's Top Luxury Brands

As we reported back in 2013 in the article "Leica leads in top-50 luxury brands", Handelsblatt once again gives us a peek at the top German luxury brands - though perhaps not in as much detail as the last time. Leica is listed as number three in "These are the strongest German luxury brands." A little unfortunate in a sense - as we posted earlier, the Leica Q received the wrong kind of attention. By "wrong" we mean Leica being associated as a luxury brand - and not so much a "camera company" that made them what they are... They're in good company with the likes of Montblanc (1), Graf von Faber Castell (7), Porsche (9) and BMW (10).

Leica Q Receives Wrong Kind of Attention

Everything that's wrong with Leica today can be summed up fairly simply, as seen in the "Father’s Day Photography Gift List 2015" over on the L.A. Times site. It's great that the new Leica Q (Type 116) camera made the list, except that its inclusion is a bit dubious. First and foremost, it's not described as an awesome performer (which it is) but rather, "the ultimate photography status symbol" that's "the perfect camera to carry around town on your shoulder." That's the first half - the second half complains of the $4,250 USD price tag. Oh well. Read more below!

Leica X/T - Headed for Discontinuation?

It shouldn't be any secret that Leica's grand experiment, the Leica T (Type 701) camera system - hasn't sold well. At best, it was half-baked at launch. Now that the Leica Q (Type 116) has been announced (see our in-depth review), the writing is on the wall... Read more below!

Leica Q (Type 116) Pre-order Options

Leica Store Miami     Leica Store San Francisco

Amazon     Adorama     B&H     Camtec Photo

You can pre-order your brand new Leica Q (Type 116) from any of these fine retailers and Leica stores, or use the links to ease your search in finding one in stock - enjoy!

Introducing the Leica Q - In-depth Review

Today Leica Camera has announced the new Leica Q (Type 116) camera! A camera that we first told you about back in March with major details following in May is now a reality. We were given early access to this camera by Leica for full testing and review - read all about it in our Hands-on with the Leica Q (Type 116) report! You can also peruse the Leica Q brochure (PDF) and be sure to check out our Leica Q Flickr group, Facebook page and the world's first dedicated Leica Q forum right here. Read more below for details, photos and specs!

Leica Stores Promote New Family Member

Meister Camera in Germany, operating out of Hamburg, Berlin and Munich - has today announced that a new "groundbreaking" product will appear in their stores as of June 11, 2015. Whatever could it be? Read more below!

Jaguar Limited Edition Leica M6

In 1998, Jaguar commissioned Leica Camera to design a limited edition M6 to celebrate the 50th anniversary of its XK120 automobile. Only 50 were made, and pretty soon - one will be up for auction at Bonhams. Read more about it over in Classic Driver's article, "Capture cats in the wild with a commemorative Jaguar-Leica camera." If you don't want to wait, Glyn Evans tells us you can pick one up at Ace Optics in the UK today... For £6,000 ($9,240 USD)!