An interesting article, "German photo industry needs sales models with a future" (in German) on verbaende.com sheds some interesting light on the state of the industry over the last year. In 2014, the negative trend in the sales of the German photographic equipment industry could not be completely stopped. The negative downward trend of the previous year (-6.3%) was slowed down however, with a loss of 0.04 percent for the period of January to November 2014, at least in exports. There were significant losses in European business visible (-2.3 percent in the EU; -11.4 percent in the rest of Europe). Whereas the business with Asia and North America went up again, it seems (+2.9 percent Asia, +3.0 percent North America). Particularly significant was the growth of German exports to the countries of South Africa (+65%), United Arab Emirates (+73%), Brazil (+125%) and Qatar (+194%). Despite the strong growth, they still have a very small share of the overall market. Read more below.