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their choice of the Leica system for crafting their art.

Leica Announces M (Type 262) Camera

A camera we've been telling you about for a while - which was recently brought up again - is here. More or less, anyway. Today Leica Camera has announced the Leica M (Type 262) camera. Read more below for details!

Leica's Perspective on Luxury

What is luxury? Leica’s perspective on the definition, history and future of luxury. Watch Dr. Andreas Kaufmann’s presentation at the 7th Prestige Brands Forum 2015, organised by CEIBS in Shanghai. Check the video below!


New Leica M (Type 262) Coming

We've been saying for quite a while (since May, actually) that a new breed of M camera was coming - information that we received from a pretty credible source. However, we haven't been able to get any new information or further confirmation for a while now. When the Leica SL (Type 601) was introduced, it had us second-guessing if that wasn't it... But we don't think so. This new registration of a Leica M (Type 262) camera is renewing our faith in this original report that a new M camera is still coming.

Leica SL (Type 601) Hands-On Review

A Hands-On Review of the new Leica SL (Type 601) from the Leica Store Wien Team (Vienna, Austria). They checked out the photo features of the new 24MP CMOS Leica SL and visited some of the best locations in and around Vienna and got some stunning results. The images you see are post-processed in Adobe Lightroom 6 with only the Tone Curve adjusted. No other editing has been done. Check out the video below!

Stefano Guindani Shoots Milan Fashion with Leica SL

For his shoots behind the scenes at Milan’s 2015 Fashion Week the photographer Stefano Guindani used the Leica SL (Type 601). He talks about the process of learning and the experience he has made with the camera.

Leica Goes Überschnappen on Das Noctilux

Taking a cue from Das Keyboard (a keyboard for pros), Leica Camera has perhaps gone all überschnappen on the Noctilux... Blacking out all engravings, save for the f/0.95 setting on the aperture ring - for this limited run of 95 Noctilux-M 50mm f/0.95 ASPH lenses. And it's only $13,950 USD. Read more below for details!